Excite Your Customers with Infographics

Posted on October 8, 2012

If you've spent any time at all on the latest social media darling, Pinterest, you may have noticed a surge in clever, image-based graphs. Welcome to the world of infographics! While it seems like turning your information into a sexy graph is the hot new thing, infographics have actually been around for a long time. Charts, graphs, and maps have been used primarily in fields like statistics to explain complicated data in an easy-to-understand manner.

It's only been recently that people have started using this method outside of the technical realm. Basically, if you have copy that people won't read because it's too long and boring, turn it into an infographic. With social media reigning as the #1 use of the internet, infographics are quickly becoming the best way to get your information in front of as many eyeballs as possible. With a little humor, some great design, and interesting content, your infographic could travel the world simply from one person sharing it. Many companies have seen their web traffic quadruple (or more!) from a well-shared chart - you can do it too!

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