Welcome To The New Clay Pot Creative Blog!

Posted on June 4, 2012

Welcome to the new Clay Pot Creative blog! Are you wondering what took us so long? We are too – but we’re here now, and here’s why you should be too:

#1: The Power of We

As a full service marketing agency, everyone in our diverse team has something of value to share. By allowing everyone on our staff to contribute to this blog, you the reader will be informed and excited by something new on a regular basis about everything from graphic design to search engine optimization.

When it comes down to it, we, as humans, like to be part of a movement. We want to be part of a team. When all hands are on deck and each person is contributing to building the company’s content base, magic and momentum can truly happen, and all benefit together.

And keep in mind, this principle isn’t just for large companies. Whether you’re an army of 1, 5 or 500, working as a team to produce content can have a powerful effect on any company or organization.

#2: Blogging Keeps You Sharp

By committing to bringing new and informative content to our blog, we will be forced to stay on top of trends. We will answer questions you have as well as questions you have never thought to ask. Look for case studies on marketing endeavors, exciting news in social media, design inspirations and more from your friends at Clay Pot Creative.

#3: You Become the Expert

We all want to be seen as the leader in our field; by offering up helpful content for the sake of being helpful, we make that positioning possible. Providing information, answering questions, and just generally being helpful will increase the trust your customers have in you, and increased trust usually equals increased sales.

#4: Content is King

As we know, the more content on your site, the more there is for search engines to index. But beyond increasing your page rank, more content means more visitors as well. When someone gets to the information they are looking for through your website, you will be dealing with an informed and therefore well-qualified lead.

#5: Blogs = Community

Does your company blog allow for comments and promote discussion? If not, you’re missing out on a golden opportunity to learn from readers and allow them to tell you exactly what they’re interested in.

This continual flow of conversation can improve customer interactions, make valuable changes to your product, and create a sense of community for your followers, not to mention keeps the inspiration flowing for new blog posts. And when people like what you’re putting out there, they tell other people. Give your customers a chance to be your biggest champions. We certainly hope to inspire you in the same way!

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